Advertisers must remember that radio is a passive medium. B. If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. A) Magazines have long lead times and deadlines that can reduce flexibility. E) Radio is defined as an out-of-home medium. B) National radio advertising opportunities are simple to purchase. A. D) Radio prohibits the use of segmentation strategies. Which of the following statements about radio as an advertising medium is true? Which of the following statements are true about Radio frequency (RF) waves? A)Almost 50 percent of all radio revenue comes from network advertising. Each correct answer represents a complete solution. Almost 50 percent of all radio revenue comes from network advertising. Which of the following statements about radio as an advertising medium is true? D. Advertisers cannot create an identity using radio ads. A. C. Radio advertising revenue has been steadily declining for the last 20 years. Which of the following statements about the use of radio in IMC is most likely true? Which of the following statements about radio as an advertising medium is true? B. E. Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population. All of the following statements are true, EXCEPT: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. Radio is a poor medium for integrated marketing communications. It cannot be used for advertising through radio. Kenji sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. 68. 0 votes. C) Radio does an excellent job of targeting audiences with specific interests. C) It doubles the revenue generation for the retailer. A. B)Radio has evolved into a primarily local advertising medium. B. Which of the following statements about expenditures on advertising is true? Read the following example and determine whether it illustrates a common critique or defense of advertising. B) Magazines have not benefited from advances in communication technologies. They are a subset of electromagnetic waves. C. They have a wavelength of 100km to 1mm. marketing; 0 Answers. C)Radio advertising revenue has been steadily declining for the last 20 years. B) alternative marketing programs are on the rise. One of the main weaknesses of radio as an advertising medium is the high production costs. Radio has evolved into primarily a local advertising medium. Choose all that apply. Which of the following statements about radio as an advertising medium is NOT true? B) National radio advertising opportunities are simple to purchase. D. They have a frequency of 300 KHz to 3 GHz. They have a frequency of 3 KHz to 300 GHz. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. D) Radio prohibits the use of segmentation strategies. Radio has evolved into primarily a local advertising medium. Which of the following statements about radio as an advertising medium is true? A) Radio advertising is typically quite expensive. C) advertisers are using more alternative media B. Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! A) Radio advertising is typically quite expensive. C. Radio enables advertisers to maintain strategic consistency. Which of the following statements is true of cooperative advertising? 91. asked May 25, 2016 in Business by YoLoko. Examples are from Red Lobster, Discover, McDonald's and Home Depot.If you're interested in creative effectiveness across all types of media, see our "Integrated Marketing in Every Channel" resources page. Which of the following statements about magazines as an advertising medium is true? 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